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Le marketing des organisations à but non lucratif

Desmet, Pierre; Nyeck, Simon (1999), Le marketing des organisations à but non lucratif, in Dayan, Armand, Manuel de gestion, Ellipses : Paris, p. 523-527

Type
Chapitre d'ouvrage
Date
1999
Book title
Manuel de gestion
Book author
Dayan, Armand
Publisher
Ellipses
Published in
Paris
ISBN
9782729822194
Number of pages
973
Pages
523-527
Metadata
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Author(s)
Desmet, Pierre
Dauphine Recherches en Management [DRM]
Nyeck, Simon
ESSEC Business School
Subjects / Keywords
communication; collecte de fonds; budget
JEL
L31 - Nonprofit Institutions; NGOs; Social Entrepreneurship
M31 - Marketing