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Estimating Shelf-space elasticity for product categories: A preliminary step to hierarchical space allocation in stores belonging to a chain

hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorDesmet, Pierre
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorRenaudin, Valérie
HAL ID: 736540
ORCID: 0000-0003-4535-5406
dc.date.accessioned2019-08-30T14:15:31Z
dc.date.available2019-08-30T14:15:31Z
dc.date.issued1997
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19618
dc.language.isoenen
dc.subjectimpulse buyingen
dc.subjectshelf-space elasticitiesen
dc.subjectsales-space relationshipen
dc.subjectspace allocationen
dc.subjectretailingen
dc.subject.ddcCircuits de distribution - Marketing directen
dc.subject.classificationjelL.L8.L81en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M3.M31en
dc.titleEstimating Shelf-space elasticity for product categories: A preliminary step to hierarchical space allocation in stores belonging to a chainen
dc.typeCommunication / Conférence
dc.description.abstractenTo re-allocate space in an existing store between product categories, the manager can use sales-space elasticities evaluated from the performance of comparable stores. This paper presents the empirical estimation of sales-space elasticities for each product category of a town-center supermarket chain. Results show that space-elasticities are increasing with the impulse buying rate of the product category and decreasing with the size of the store. The category effect seems to be higher than the store size effect.en
dc.identifier.citationpages1029-1042en
dc.relation.ispartofpublnameEMAC Conference proceedingsen
dc.relation.ispartofpages2154en
dc.contributor.countryeditoruniversityotherFRANCE
dc.subject.ddclabel658.8en
dc.relation.ispartofisbn978-0-902610-43-9en
dc.relation.conftitle26th EMAC (European Marketing Academy) Conferenceen
dc.relation.confdate1997-05
dc.relation.confcityWarwicken
dc.relation.confcountryUnited Kingdomen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2019-08-28T09:50:13Z
hal.author.functionaut
hal.author.functionaut


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