Comparison of the Predictability of a Neural Network with Retropropagation with Those using Linear Regression, Logistic and A.I.D. Methods for Direct Marketing Scoring
Date
1998Dewey
Marketing directSujet
empirical results; direct marketing; scoring; algorithm; bio mimetic; neural networksJEL code
G.G2.G24; M.M3.M31; C.C4.C45Book title
Bio-Mimetic Approaches in Management ScienceAuthor
Aurifeille, Jacques-Marie; Deissenberg, ChristophePublisher
SpringerPublisher city
Berlin HeidelbergYear
1998ISBN
978-0792349938Collections
Metadata
Show full item recordAuthor
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]