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dc.contributor.authorLaurent, Gilles
dc.contributor.authorDesmet, Pierre
dc.date.accessioned2019-08-30T13:04:32Z
dc.date.available2019-08-30T13:04:32Z
dc.date.issued1997
dc.identifier.issn0779-7389
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19613
dc.language.isofren
dc.subjectcommunicationen
dc.subjectcapital clienten
dc.subjectpromotion des ventesen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D11en
dc.subject.classificationjelM.M3.M37en
dc.titleLa promotion des ventes préfigure-t-elle l'avenir du marketing ?en
dc.typeArticle accepté pour publication ou publié
dc.relation.isversionofjnlnameDécisions Marketing
dc.relation.isversionofjnlvol12en
dc.relation.isversionofjnlissueSpécial Promotionen
dc.relation.isversionofjnldate1997
dc.relation.isversionofjnlpages5-8en
dc.relation.isversionofjnlpublisherEMS - Editions Management et Sociétésen
dc.subject.ddclabelCircuits de distribution - Marketing directen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-08-28T08:59:45Z
hal.person.labIds1032
hal.person.labIds1032


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