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Perceived effects of psychological price thresholds according to the monetary unit

Desmet, Pierre; Gaston-Breton, Charlotte (1999), Perceived effects of psychological price thresholds according to the monetary unit, Behavioral Pricing Conference, Fordham University, 1999-10, New York, UNITED STATES

Type
Communication / Conférence
Date
1999
Titre du colloque
Behavioral Pricing Conference, Fordham University
Date du colloque
1999-10
Ville du colloque
New York
Pays du colloque
UNITED STATES
Métadonnées
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Auteur(s)
Desmet, Pierre
Gaston-Breton, Charlotte
Mots-clés
consumer behaviour, price perception, Value of money, Information processing
JEL
D81 - Criteria for Decision-Making under Risk and Uncertainty
D46 - Value Theory