Perceived effects of psychological price thresholds according to the monetary unit
Desmet, Pierre; Gaston-Breton, Charlotte (1999), Perceived effects of psychological price thresholds according to the monetary unit, Behavioral Pricing Conference, Fordham University, 1999-10, New York, UNITED STATES
Type
Communication / ConférenceDate
1999Conference title
Behavioral Pricing Conference, Fordham UniversityConference date
1999-10Conference city
New YorkConference country
UNITED STATESMetadata
Show full item recordSubjects / Keywords
consumer behaviour, price perception, Value of money, Information processingRelated items
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