Perceived effects of psychological price thresholds according to the monetary unit

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Date
1999
Dewey
Études du consommateur
Sujet
information processing; value of money; price perception; consumer behaviour
JEL code
D.D8.D81; D.D.4.D46
Conference name
Behavioral Pricing Conference
Conference date
10-1999
Conference city
New York
Conference country
United States
URI
https://basepub.dauphine.fr/handle/123456789/19599
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Author
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]
Gaston Breton, Charlotte
1032 Dauphine Recherches en Management [DRM]
Type
Communication / Conférence