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Perceived effects of psychological price thresholds according to the monetary unit

Desmet, Pierre; Gaston-Breton, Charlotte (1999), Perceived effects of psychological price thresholds according to the monetary unit, Behavioral Pricing Conference, Fordham University, 1999-10, New York, UNITED STATES

Type
Communication / Conférence
Date
1999
Conference title
Behavioral Pricing Conference, Fordham University
Conference date
1999-10
Conference city
New York
Conference country
UNITED STATES
Metadata
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Author(s)
Desmet, Pierre
Gaston-Breton, Charlotte
Subjects / Keywords
consumer behaviour, price perception, Value of money, Information processing
JEL
D81 - Criteria for Decision-Making under Risk and Uncertainty
D46 - Value Theory