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dc.contributor.authorDesmet, Pierre
dc.contributor.authorXardel, Dominique
dc.date.accessioned2019-07-04T10:44:55Z
dc.date.available2019-07-04T10:44:55Z
dc.date.issued1996
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19161
dc.language.isoenen
dc.subjectcatalogen
dc.subjecteuropeen
dc.subjectbordersen
dc.subjectglobalizationen
dc.subjectmarketsen
dc.subject.ddc658.8en
dc.subject.classificationjelN.N2.N24en
dc.subject.classificationjelL.L8.L82en
dc.subject.classificationjelL.L2.L22en
dc.titleChallenges and pitfalls for direct mail across borders: the European exampleen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenMail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.en
dc.relation.isversionofjnlnameJournal of Direct Marketing / Journal of Interactive Marketing
dc.relation.isversionofjnlvol10en
dc.relation.isversionofjnlissue3en
dc.relation.isversionofjnldate1996
dc.relation.isversionofjnlpages48-60en
dc.relation.isversionofdoi10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Yen
dc.contributor.countryeditoruniversityotherFRANCE
dc.subject.ddclabelÉtudes et analyses des marchésen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershipnon-rechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-05-14T14:13:18Z
hal.person.labIds117605
hal.person.labIds117605
hal.identifierhal-02173199*


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