Challenges and pitfalls for direct mail across borders: the European example
Date
1996Dewey
Études et analyses des marchésSujet
catalog; europe; borders; globalization; marketsJEL code
N.N2.N24; L.L8.L82; L.L2.L22Journal issue
Journal of Direct Marketing / Journal of Interactive MarketingVolume
10Number
3Publication date
1996Article pages
48-60Collections
Metadata
Show full item recordAuthor
Desmet, Pierre
117605 ESSEC Business School
Xardel, Dominique
117605 ESSEC Business School