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Challenges and pitfalls for direct mail across borders: the European example

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Date
1996
Dewey
Études et analyses des marchés
Sujet
catalog; europe; borders; globalization; markets
JEL code
N.N2.N24; L.L8.L82; L.L2.L22
Journal issue
Journal of Direct Marketing / Journal of Interactive Marketing
Volume
10
Number
3
Publication date
1996
Article pages
48-60
DOI
http://dx.doi.org/10.1002/(SICI)1522-7138(199622)10:3<48::AID-DIR4>3.0.CO;2-Y
URI
https://basepub.dauphine.fr/handle/123456789/19161
Collections
  • DRM : Publications
Metadata
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Author
Desmet, Pierre
117605 ESSEC Business School
Xardel, Dominique
117605 ESSEC Business School
Type
Article accepté pour publication ou publié
Abstract (EN)
Mail order companies continue their development in Europe, often operating simultaneously in different countries. Both globalization efforts and liberalization from public monopolies can be observed. Logistics and cross-border organizations play a key role, as does consideration of market specifics for each country.

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