Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns
Date
2016Dewey
Relations publiques - Sponsoring, mécénat...Sujet
crowdfunding; motivations; on line community; electronic word of mouthJEL code
G.G2.G24; D.D8.D85; O.O3.O33Book title
Strategic Innovative MarketingAuthor
Androniki Kavoura, Damianos P., SakasPetros TomarasPublisher
SpringerPublisher city
Berlin HeidelbergYear
09-2016ISBN
978-3-319-33865-1Collections
Metadata
Show full item recordAuthor
Lacan, Camille
1032 Dauphine Recherches en Management [DRM]
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]