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dc.contributor.authorDesmet, Pierre
dc.contributor.authorXardel, Dominique
dc.date.accessioned2019-07-03T12:40:31Z
dc.date.available2019-07-03T12:40:31Z
dc.date.issued1994
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/19143
dc.language.isoenen
dc.subjectcatalogen
dc.subjectEuropeen
dc.subjectglobalizationen
dc.subjectstandardizationen
dc.subject.ddc658.8en
dc.subject.classificationjelL.L1.L10en
dc.subject.classificationjelO.O3.O33en
dc.titleStrategies for a European catalogen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThe economic and legal integration of Europe and the convergence of needs for business-to-business markets as well as for consumer goods suggest that Europe is a common market. Furthermore, for economic reasons, technological factors promote a single catalog for European markets. Conditions are met for a pan-European catalog. However, analysis of six companies’ strategies leads to the conclusion that it is not always the case and that other factors, such as the activities of producers versus distributors or channel confrontation, can explain the choices.en
dc.relation.isversionofjnlnameJournal of Direct Marketing
dc.relation.isversionofjnlvol8en
dc.relation.isversionofjnlissue3en
dc.relation.isversionofjnldate1994
dc.relation.isversionofjnlpages62-73en
dc.relation.isversionofdoi10.1002/dir.4000080309en
dc.contributor.countryeditoruniversityotherFRANCE
dc.subject.ddclabelÉtudes et analyses des marchésen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-04-29T14:16:45Z
hal.person.labIds117605
hal.person.labIds117605
hal.identifierhal-02172113*


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