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dc.contributor.authorDesmet, Pierre
dc.date.accessioned2019-05-15T12:46:41Z
dc.date.available2019-05-15T12:46:41Z
dc.date.issued1993
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/18917
dc.language.isoenen
dc.subjectsalesen
dc.subjectcatalogen
dc.subjectcommunicationen
dc.subjectmerchandiseen
dc.subjectadvertisementen
dc.subject.ddc659en
dc.subject.classificationjelL.L8.L81en
dc.subject.classificationjelM.M3.M37en
dc.titleCatalog Space Allocation at the department level: Empirical and normative rulesen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenIn this article we describe empirical and normative rules for the space allocation in catalogs and the underlying assumptions regarding the demand function. Usefulness and limitations of the two approaches for measuring demand response functions are studied from an empirical point of view. The empirical space allocation rule, space as a percentage of profit, seems to be a good starting point and can be improved as the initially rather unstable elasticities are better known.en
dc.relation.isversionofjnlnameJournal of Direct Marketing
dc.relation.isversionofjnlvol7en
dc.relation.isversionofjnlissue2en
dc.relation.isversionofjnldate1993
dc.relation.isversionofjnlpages7-18en
dc.relation.isversionofdoi10.1002/dir.4000070204en
dc.subject.ddclabelPublicitéen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2019-04-29T14:06:03Z
hal.person.labIds1032
hal.identifierhal-02130000*


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