Catalog Space Allocation at the department level: Empirical and normative rules
Date
1993Dewey
PublicitéSujet
sales; catalog; communication; merchandise; advertisementJEL code
L.L8.L81; M.M3.M37Journal issue
Journal of Direct MarketingVolume
7Number
2Publication date
1993Article pages
7-18Collections
Metadata
Show full item recordAuthor
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]