• français
    • English
  • English 
    • français
    • English
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
BIRD Home

Browse

This CollectionBy Issue DateAuthorsTitlesSubjectsJournals BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesSubjectsJournals

My Account

Login

Statistics

View Usage Statistics

Catalog Space Allocation at the department level: Empirical and normative rules

Thumbnail
Date
1993
Dewey
Publicité
Sujet
sales; catalog; communication; merchandise; advertisement
JEL code
L.L8.L81; M.M3.M37
Journal issue
Journal of Direct Marketing
Volume
7
Number
2
Publication date
1993
Article pages
7-18
DOI
http://dx.doi.org/10.1002/dir.4000070204
URI
https://basepub.dauphine.fr/handle/123456789/18917
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Desmet, Pierre
1032 Dauphine Recherches en Management [DRM]
Type
Article accepté pour publication ou publié
Abstract (EN)
In this article we describe empirical and normative rules for the space allocation in catalogs and the underlying assumptions regarding the demand function. Usefulness and limitations of the two approaches for measuring demand response functions are studied from an empirical point of view. The empirical space allocation rule, space as a percentage of profit, seems to be a good starting point and can be improved as the initially rather unstable elasticities are better known.

  • Accueil Bibliothèque
  • Site de l'Université Paris-Dauphine
  • Contact
SCD Paris Dauphine - Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16

 Content on this site is licensed under a Creative Commons 2.0 France (CC BY-NC-ND 2.0) license.