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Re-examining the effects of aging on household recycling behavior: a study in France

Guiot, Denis; Malas, Ziad; Urien, Bertrand (2019), Re-examining the effects of aging on household recycling behavior: a study in France, Psychology & Marketing. 10.1002/mar.21200

Type
Article accepté pour publication ou publié
Date
2019
Journal name
Psychology & Marketing
Publisher
Wiley
Publication identifier
10.1002/mar.21200
Metadata
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Author(s)
Guiot, Denis
Dauphine Recherches en Management [DRM]
Malas, Ziad

Urien, Bertrand cc
Abstract (EN)
While age is the variable most often used to explain household recycling behavior, research findings reveal only limited or contradictory effects. This study demonstrates the utility of several additional variables related to age in regard to explaining the effect of aging on household recycling behavior. These variables are generativity, available time, and perceived skills. By drawing on the theory of planned behavior, this paper offers a model that clarifies how age indirectly influences household recycling behavior. The model is tested on a stratified sample, and the results are analyzed through mediation tests and structural equation modeling. While aging is associated with lower levels of enthusiasm for recycling, more skills and available time allow recycling to be accomplished with increased ease. Finally, the results enable an explanation of the previous contradictory results about age effects and lead to managerial and societal recommendations on how household recycling can be effectively promoted
Subjects / Keywords
aging; attitude; chronological age; generativity; household recycling; skills; time
JEL
Q50 - General
D12 - Consumer Economics: Empirical Analysis

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