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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorJoachim, Marie
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorAbdalla Mikhaeil, Christine
dc.date.accessioned2018-12-11T14:54:55Z
dc.date.available2018-12-11T14:54:55Z
dc.date.issued2018
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/18283
dc.language.isoenen
dc.subjectonline communitiesen
dc.subjectcustomers interactionsen
dc.subjectstrategic managementen
dc.subject.ddc658.4en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelO.O3.O33en
dc.subject.classificationjelL.L1.L14en
dc.titleChannelling strategic value of online customers’ communitiesen
dc.typeCommunication / Conférence
dc.description.abstractenThe emergence of online communities (OCs) with new technologies provides new opportunities for firms to create and capture economic value. Integrating OCs within a firm’s value system directly entails important change in the design of interactions with customers. Addressing a group of intertwined customers can be an asset for firms,turning their strategic focus to the demand-side. Based on three case studies we highlight the underlying mechanisms underpinning OCs’integration in corporate strategies. As a way of creating more value and leveraging this value to enhance firms’ performance we contribute to the literature by explaining how online communities can be an importantasset for strategic management.en
dc.subject.ddclabelProspective, stratégie, intelligence économiqueen
dc.relation.conftitleStrategic Management Society 38th Annual Conferenceen
dc.relation.confdate2018-09
dc.relation.confcityParisen
dc.relation.confcountryFranceen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2018-12-11T11:33:36Z
hal.author.functionaut
hal.author.functionaut


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