Channelling strategic value of online customers’ communities
Date
2018Dewey
Prospective, stratégie, intelligence économiqueSujet
online communities; customers interactions; strategic managementJEL code
D.D1.D12; O.O3.O33; L.L1.L14Conference name
Strategic Management Society 38th Annual ConferenceConference date
09-2018Conference city
ParisConference country
FranceCollections
Metadata
Show full item recordAuthor
Joachim, Marie
1032 Dauphine Recherches en Management [DRM]
Abdalla Mikhaeil, Christine
1032 Dauphine Recherches en Management [DRM]