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hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorJoachim, Marie
dc.date.accessioned2018-12-11T14:43:19Z
dc.date.available2018-12-11T14:43:19Z
dc.date.issued2017
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/18282
dc.language.isoenen
dc.subjectcompetitive advantageen
dc.subjectcustomersen
dc.subjectresource-based viewen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D14en
dc.subject.classificationjelL.L1.L14en
dc.titleCustomers’ Role in Strategic Management: a Source of Competitive Advantage?en
dc.typeCommunication / Conférence
dc.description.abstractenOver the last few years, the practice of management has witnessed the involvement of customers in the strategy of the firm, becoming one of its core assets. However, academic research focus on that matter remain relatively scarce in the field of strategic management. This research aims at understanding the scope of customers’ input as a resource, and how customers’ integration can be an asset in the construction of competitive advantage. By combining literatures from the resource-based view (RBV) and customers’ participation we highlight the different roles assigned attributed to customers as a resource (CAAR). Based on a multiple case analysis, we propose an exploratory taxonomy of CAAR strategies, which is likely to form the basis for further academic research and a useful tool for managers.en
dc.relation.ispartoftitleAcademy of Management Proceedingsen
dc.relation.ispartofpublnameAcademy of Managementen
dc.relation.ispartofdate2017-08
dc.subject.ddclabelEtudes du consommateuren
dc.relation.ispartofisbn0065-0668en
dc.relation.conftitle77th Annual Meeting of the Academy of Managementen
dc.relation.confdate2017-08
dc.relation.confcityAtlantaen
dc.relation.confcountryUnited Statesen
dc.relation.forthcomingnonen
dc.identifier.doi10.5465/ambpp.2017.15905abstracten
dc.description.ssrncandidatenonen
dc.description.halcandidatenonen
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2018-12-11T11:51:43Z
hal.author.functionaut


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