Designing measurement tools to improve fluency and certainty: The case of online customer satisfaction evaluation
Date
2017Dewey
MarketingSujet
attitude certainty; processing fluency; web evaluation; online data collection; tool design; instrumentJEL code
M.M3.M31Journal issue
Electronic Journal of Information Systems EvaluationVolume
20Number
2Publication date
2017Article pages
116-127Publisher
Academic Conferences and Publishing International LimitedCollections
Metadata
Show full item recordAuthor
Audrezet, Alice
30584 Institut supérieur de gestion [ISG]
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]