How price display influences consumer luxury perceptions
Date
2016Dewey
MarketingSujet
Price display; Luxury goods; Brand luxury perceptions; Brand attitude; Brand conceptJEL code
M.M3.M31Journal issue
Journal of Business ResearchVolume
69Number
1Publication date
2016Article pages
341-348Publisher
ElsevierCollections
Metadata
Show full item recordAuthor
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Delécolle, Thierry
status unknown
Valette-Florence, Pierre
784 Centre d'études et de recherches appliquées à la gestion [CERAG]