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Digital subsistence entrepreneurs on Facebook

Delacroix, Eva; Parguel, Béatrice; Benoît-Moreau, Florence (2019), Digital subsistence entrepreneurs on Facebook, Technological Forecasting and Social Change. 10.1016/j.techfore.2018.06.018

Type
Article accepté pour publication ou publié
Date
2019
Journal name
Technological Forecasting and Social Change
Publisher
Elsevier
Publication identifier
10.1016/j.techfore.2018.06.018
Metadata
Show full item record
Author(s)
Delacroix, Eva
Dauphine Recherches en Management [DRM]
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence
Dauphine Recherches en Management [DRM]
Abstract (EN)
Digital entrepreneurs are usually presented as young, urban, well-educated individuals working for innovative start-ups. In sharp contrast with this “hipster” view, this research identifies digital subsistence entrepreneurs as a new type of entrepreneurs that recently appeared in developed countries. To do so, it investigates buy-and-sell activities on Facebook groups using a multi-method approach involving in-depth interviews, netnography, and participatory observation. The findings indicate that digital subsistence entrepreneurs' activities pertain to survival entrepreneurship rather than transformative entrepreneurship. Nonetheless, they satisfy more than purely financial needs, also providing hedonic (spending time with family, creating), relational (meeting new people) and symbolic benefits (raising self-esteem, redefining roles at home and in society). This research also shows that subsistence entrepreneurs' rebirth in developed countries is founded on the structural, cognitive and relational forms of social capital that are grounded in peer-to-peer platforms digital features. It thus offers interesting contributions and implications for public policy makers engaged in the regulation of the sharing economy.
Subjects / Keywords
Digital entrepreneurs; Subsistence entrepreneurship; Social capital; Peer-to-peer platforms; Facebook groups
JEL
M54 - Labor Management

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