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dc.contributor.authorDesmet, Pierre
dc.contributor.authorRenaudin, Valérie
dc.date.accessioned2009-09-18T09:46:36Z
dc.date.available2009-09-18T09:46:36Z
dc.date.issued1998
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/1757
dc.language.isoenen
dc.subjectImpulse buyingen
dc.subjectShelf space elasticitiesen
dc.subjectSpace allocationen
dc.subjectmerchandisingen
dc.subject.ddc658.8en
dc.subject.classificationjelM31en
dc.titleEstimation of Product Category Sales Responsiveness to Allocated Shelf-Spaceen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenA retail chain manager must draw on experience based on data available from his points of sale to diagnose space misallocations in stores and to make recommendations. This paper presents an empirical estimate of shelf space elasticities from a variety store chain database at product category level with a share of space vs. share of sales econometric model. It suggests that external influences could explain space elasticity differences. Results show that space elasticities increase with the impulse buying rate of the product category and do not depend on the type of store.en
dc.relation.isversionofjnlnameInternational Journal of Research in Marketing
dc.relation.isversionofjnlvol15en
dc.relation.isversionofjnlissue5en
dc.relation.isversionofjnldate1998
dc.relation.isversionofjnlpages443-457en
dc.relation.isversionofdoihttp://dx.doi.org/10.1016/S0167-8116(98)00018-4en
dc.description.sponsorshipprivateouien
dc.relation.isversionofjnlpublisherElsevieren
dc.subject.ddclabelMarketingen


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