Estimation of Product Category Sales Responsiveness to Allocated Shelf-Space
Date
1998Dewey
MarketingSujet
Impulse buying; Shelf space elasticities; Space allocation; merchandisingJEL code
M31Journal issue
International Journal of Research in MarketingVolume
15Number
5Publication date
1998Article pages
443-457Publisher
ElsevierCollections
Metadata
Show full item recordAuthor
Desmet, Pierre
Renaudin, Valérie