Legitimacy and legitimation practices are key constructs in the neo-institutional literature. So far, much scholarship has drawn on ideational and discursive approaches of legitimation. Yet, the organizational world has become increasingly iconographical, and visuals seem to have been at the core of contemporary legitimacy claims. This research investigates the visual artifacts and practices embedded in the elaboration of legitimacy claims. Through an iconographic lens applied to practices unfolding in a meeting room, this research emphasizes the image-screen and image-object iconographies involved in the elaboration of legitimation claims. Visual practices elicit symbolic spaces that organizational actors may then mobilize as worlds of justification and legitimization.
