Transmitting Reception. How political television programmes anticipate audience reaction

Neveu, Erik; Le Grignou, Brigitte

Neveu, Erik; Le Grignou, Brigitte (1996), Transmitting Reception. How political television programmes anticipate audience reaction, Réseaux, 4, 1, p. 157-188. http://dx.doi.org/10.3406/reso.1996.3309

Type

Article accepté pour publication ou publié

Date

1996

Journal name

Réseaux

Volume

Number

Publisher

Hermès Science

Pages

157-188

Abstract (EN)

French national television channels in the 1980s felt they had to put out political programmes in mid-evening for reasons of prestige and because politicians wanted their opinions aired in time to catch the first editions of the daily papers. Unfortunately, most viewers were not interested in the clichéd studio format, which led programme makers to inject a note of showbusiness into their offerings. The authors show how one pioneering programme. Questions à domicile, tried to cater to a target audience by interviewing politicians in their homes, and explain why it failed.

Subjects / Keywords

Politique télévisée