Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase
Date
2017Dewey
MarketingSujet
Vente; Vente d'occasion; Psychologie du consommateurJEL code
D.D1.D10; M.M3.M31Conference name
Congrès de l’AFM, Tours, 17-19 maiConference city
ToursConference country
FRANCECollections
Metadata
Show full item recordAuthor
Besançon, M.
Guiot, Denis
1032 Dauphine Recherches en Management [DRM]
Le Nagard, Emmanuelle
status unknown