Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase
Besançon, M.; Guiot, Denis; Le Nagard, Emmanuelle (2017), Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase, Congrès de l’AFM, Tours, 17-19 mai, Tours, FRANCE
Type
Communication / ConférenceDate
2017Conference title
Congrès de l’AFM, Tours, 17-19 maiConference city
ToursConference country
FRANCEMetadata
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Vente; Vente d'occasion; Psychologie du consommateurRelated items
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