Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase

Date

2017

Dewey

Marketing

Sujet

Vente; Vente d'occasion; Psychologie du consommateur

JEL code

D.D1.D10; M.M3.M31

Conference name

Congrès de l’AFM, Tours, 17-19 mai

Conference city

Tours

Conference country

FRANCE

URI

https://basepub.dauphine.fr/handle/123456789/16984

Collections

• DRM : Publications

Metadata

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Author

Besançon, M.

Guiot, Denis

1032 Dauphine Recherches en Management [DRM]

Le Nagard, Emmanuelle

556223 Ecole Supérieure des Sciences Economiques et Commerciales [ESSEC]

Type

Communication / Conférence