Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase

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Date
2017
Dewey
Marketing
Sujet
Vente; Vente d'occasion; Psychologie du consommateur
JEL code
D.D1.D10; M.M3.M31
Conference name
Congrès de l’AFM, Tours, 17-19 mai
Conference city
Tours
Conference country
FRANCE
URI
https://basepub.dauphine.fr/handle/123456789/16984
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Author
Besançon, M.
Guiot, Denis
1032 Dauphine Recherches en Management [DRM]
Le Nagard, Emmanuelle
status unknown
Type
Communication / Conférence