Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase

Date

2017

Dewey

Marketing

Sujet

Vente; Vente d'occasion; Psychologie du consommateur

JEL code

D.D1.D10; M.M3.M31

Conference name

EMAC Conference 2017

Conference city

Groningen

Conference country

NETHERLANDS

URI

https://basepub.dauphine.fr/handle/123456789/16983

Collections

• DRM : Publications

Metadata

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Author

Bezançon, Marjolaine

Guiot, Denis

Le Nagard, Emmanuelle

Type

Communication / Conférence