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Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase

Bezançon, Marjolaine; Guiot, Denis; Le Nagard, Emmanuelle (2017), Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase, EMAC Conference 2017, Groningen, NETHERLANDS

Type
Communication / Conférence
Date
2017
Conference title
EMAC Conference 2017
Conference city
Groningen
Conference country
NETHERLANDS
Metadata
Show full item record
Author(s)
Bezançon, Marjolaine
Guiot, Denis
Le Nagard, Emmanuelle
Subjects / Keywords
Vente; Vente d'occasion; Psychologie du consommateur
JEL
D10 - General
M31 - Marketing

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