Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase
Bezançon, Marjolaine; Guiot, Denis; Le Nagard, Emmanuelle (2017), Should sellers tell the story of second-hand products ? The influence of symbolic contagion on a second-hand purchase, EMAC Conference 2017, Groningen, NETHERLANDS
Type
Communication / ConférenceDate
2017Conference title
EMAC Conference 2017Conference city
GroningenConference country
NETHERLANDSMetadata
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Vente; Vente d'occasion; Psychologie du consommateurRelated items
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