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Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape

hal.structure.identifier
dc.contributor.authorCervellon, Marie-Cécile
hal.structure.identifier
dc.contributor.authorSylvie, Jean
hal.structure.identifierDauphine Recherches en Management [DRM]
dc.contributor.authorNgobo, Paul Valentin
dc.date.accessioned2017-10-19T15:40:54Z
dc.date.available2017-10-19T15:40:54Z
dc.date.issued2015
dc.identifier.issn0969-6989
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16788
dc.language.isoenen
dc.subjectLatent class analysisen
dc.subjectMultichannelen
dc.subjectShopping orientationsen
dc.subjectStructural equation modelingen
dc.subjectConsumption behavioren
dc.subjectModelingen
dc.subjectRetailingen
dc.subjectShopping activityen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.titleShopping orientations as antecedents to channel choice in the French grocery multichannel landscapeen
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis paper investigates the influence of consumer shopping orientations on grocery channel attractiveness and choice. It extends the concept of shopping orientation (utilitarian and hedonic) to account for emerging motivations among French consumers: shopping in line with sustainable and ethical values. In doing so, it helps profile segments of consumers who choose to shop through new online channels (Drive through) and newly deployed store formats (city stores). A sample of 300 French customers, responsible for shopping in the household, was surveyed. Hypotheses were tested through Latent Class Analysis and Structural Equation Modeling with categorical outcomes. Our findings indicate that consumers shopping orientations influence the way consumers will combine the different channels and store formats for grocery purchase. In particular, our results highlight the importance of responsible retail practices and ethical assortments in consumers' choice of online formats whilst local product orientation influences the choice of city stores and market places.en
dc.relation.isversionofjnlnameJournal of Retailing and Consumer Services
dc.relation.isversionofjnlvol27en
dc.relation.isversionofjnldate2015
dc.relation.isversionofjnlpages31-51en
dc.relation.isversionofdoi10.1016/j.jretconser.2015.06.008en
dc.relation.isversionofjnlpublisherElsevieren
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewedouien
dc.relation.Isversionofjnlpeerreviewedouien
dc.date.updated2017-09-13T14:51:53Z
hal.identifierhal-01619879*
hal.version1*
hal.author.functionaut
hal.author.functionaut
hal.author.functionaut


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