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dc.contributor.authorMonnot, Elisa
dc.contributor.authorReniou, Fanny
dc.contributor.authorParguel, Béatrice
dc.contributor.authorElgaaied-Gambier, Leila
dc.date.accessioned2017-07-21T13:00:13Z
dc.date.available2017-07-21T13:00:13Z
dc.date.issued2019
dc.identifier.issn0167-4544
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16620
dc.language.isoenen
dc.subjectConsumer behavior
dc.subjectEthical dilemma
dc.subjectOverpackagingEnvironmental consciousness
dc.subjectContext effects
dc.subjectAttribution
dc.subject.ddc658en
dc.subject.classificationjelM.M3.M31en
dc.subject.classificationjelQ.Q5.Q51en
dc.title“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenGovernmental policies are encouraging companies to reduce the environmental impact of their packaging and particularly overpackaging, which raises a broad range of ethical considerations. However, experiments comparing an overpackaged product with a non-overpackaged product have shown that eliminating overpackaging may have a negative influence on brand image and consumer purchase intention. In this paper, we draw on attribution theory to examine the influence of the absence (vs. presence) of overpackaging on consumers’ response, depending on their environmental consciousness and the absence (vs. presence) of overpackaging on the competing product. An experiment conducted on 218 consumers demonstrates that non-overpackaging for a target product only adversely affects purchase intention among non-environmentally conscious consumers when competing products are overpackaged. These results lead to optimistic recommendations for marketing managers and public policy makers to help them solve the ethical dilemma linked to overpackaging.
dc.relation.isversionofjnlnameJournal of Business Ethics
dc.relation.isversionofjnlvol154
dc.relation.isversionofjnlissue2
dc.relation.isversionofjnldate2019
dc.relation.isversionofjnlpages355-370
dc.relation.isversionofdoi10.1007/s10551-017-3439-0
dc.relation.isversionofjnlpublisherSpringer
dc.subject.ddclabelGestion des entreprisesen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenon
dc.description.halcandidatenon
dc.description.readershiprecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewedoui
dc.date.updated2019-01-23T15:24:25Z
hal.person.labIds1098*
hal.person.labIds57129*
hal.person.labIds1032*
hal.person.labIds1098*
hal.faultCode{"duplicate-entry":{"hal-01563647":{"doi":"1.0"}}}


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