his article examines how risk vocabulary is socially constructed and reconfigured through communications after a crisis. We adopt a vocabulary perspective to study the communications that arose in France after the Rana Plaza’s industrial accident, from 2013 to 2016. Findings reveal that risk vocabulary results from a competitive process of requalification of causes and consequences. Our results suggest that new vocabulary structures emerge from a “double-loop” enactment of risk. This study also challenges existing literature by suggesting that change in dominant discourses of risk is more likely to happen by not directly talking about risk.
