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The comparative development of neuromarketing between the United States and France : Actor-networks, traces and controversies

dc.contributorParis Sciences et Lettres
dc.contributor.advisorVolle, Pierre
hal.structure.identifier
dc.contributor.authorTeboul, Bruno*
dc.date.accessioned2017-03-23T13:52:46Z
dc.date.available2017-03-23T13:52:46Z
dc.date.issued2016-09
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16437
dc.description.abstractfrNotre travail de recherche explore de manière comparée le développement du neuromarketing aux Etats-Unis et en France. Nous commençons par analyser la littérature sur le neuromarketing. Nous utilisons comme cadre théorique et méthodologique l’Actor Network Theory (ANT) ou Théorie de l’Acteur-Réseau (dans le sillage des travaux de Bruno Latour et Michel Callon). Nous montrons ainsi comment des actants « humains et non-humains »: acteurs-réseaux, traces (publications) et controverses forment les piliers d’une nouvelle discipline telle que le neuromarketing. Notre approche hybride « qualitative-quantitative », nous permet de construire une méthodologie appliquée de l’ANT: analyse bibliométrique (Publish Or Perish), text mining, clustering et analyse sémantique de la littérature scientifique et web du neuromarketing. A partir de ces résultats, nous construisons des cartographies, sous forme de graphes en réseau (Gephi) qui révèlent les interrelations et les associations entre acteurs, traces et controverses autour du neuromarketing.
dc.language.isofr
dc.subjectNeuromarketing
dc.subjectThéorie de l’Acteur-Réseau
dc.subjectAnt
dc.subjectTraces
dc.subjectControverses
dc.subjectBruno Latour
dc.subjectBibliométrie
dc.subjectText mining
dc.subjectClustering
dc.subjectAnalyse sémantique
dc.subjectCartographies
dc.subjectPublish Or Perish
dc.subjectGephi
dc.subjectNeuromarketing
dc.subjectActor-Network Theory
dc.subjectAnt
dc.subjectTraces
dc.subjectControversies
dc.subjectBruno Latour
dc.subjectBibliometric
dc.subjectText mining
dc.subjectClustering
dc.subjectSemantic analysis
dc.subjectSocial network mapping
dc.subjectPublish Or Perish
dc.subjectGephi
dc.subject.ddc658.8
dc.subject.classificationjelM31
dc.titleLe développement du neuromarketing aux Etats-Unis et en France. Acteurs-réseaux, traces et controverses
dc.titleThe comparative development of neuromarketing between the United States and France : Actor-networks, traces and controversies
dc.typeThèsefr
dc.contributor.editoruniversityUniversité Paris Dauphine
dc.description.abstractenOur research explores the comparative development of neuromarketing between the United States and France. We start by analyzing the literature on neuromarketing. We use as theoretical and methodological framework the Actor Network Theory (ANT) (in the wake of the work of Bruno Latour and Michel Callon). We show how “human and non-human” entities (“actants”): actor-network, traces (publications) and controversies form the pillars of a new discipline such as the neuromarketing. Our hybrid approach “qualitative-quantitative” allows us to build an applied methodology of the ANT: bibliometric analysis (Publish Or Perish), text mining, clustering and semantic analysis of the scientific literature and web of the neuromarketing. From these results, we build data visualizations, mapping of network graphs (Gephi) that reveal the interrelations and associations between actors, traces and controversies about neuromarketing.
dc.identifier.theseid2016PSLED036
dc.subject.ddclabelMarketing
hal.author.functionaut


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