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dc.contributor.authorPueschel, Julia
dc.contributor.authorChamaret, Cécile
dc.contributor.authorParguel, Béatrice
HAL ID: 11155
ORCID: 0000-0002-2329-6137
dc.date.accessioned2017-03-14T13:32:29Z
dc.date.available2017-03-14T13:32:29Z
dc.date.issued2017
dc.identifier.issn0148-2963
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16337
dc.language.isoenen
dc.subjectCounterfeit
dc.subjectLuxury brand
dc.subjectRisk
dc.subjectCoping strategies
dc.subjectGCC consumers
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M3.M31en
dc.titleCoping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
dc.typeArticle accepté pour publication ou publié
dc.description.abstractenThis research investigates counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries, where consumers are so affluent that their consumption of counterfeit goods is surprising. An exploratory quantitative survey conducted in the United Arab Emirates demonstrates that though GCC nationals do purchase counterfeit luxury products, the perceived performance, psychosocial, and moral risks might prevent them from the engagement in such consumption. Based on 19 in-depth interviews, a follow-up qualitative study identifies the strategies Emiratis use to cope with the cognitive dissonance that occurs from the perception of those risks. The findings are of major interest for public policy makers and luxury brand managers fighting counterfeiting.
dc.relation.isversionofjnlnameJournal of Business Research
dc.relation.isversionofjnlvol77
dc.relation.isversionofjnldate2017
dc.relation.isversionofjnlpages184-194
dc.relation.isversionofdoi10.1016/j.jbusres.2016.11.008
dc.relation.isversionofjnlpublisherCollege of Business Administration
dc.subject.ddclabelMarketingen
dc.relation.forthcomingnonen
dc.relation.forthcomingprintnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceInternational
dc.relation.Isversionofjnlpeerreviewedoui
dc.date.updated2017-06-30T13:29:00Z
hal.identifierhal-01489482*
hal.version1*
hal.update.actionupdateFiles*


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