• français
    • English
  • English 
    • français
    • English
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
BIRD Home

Browse

This CollectionBy Issue DateAuthorsTitlesSubjectsJournals BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesSubjectsJournals

My Account

Login

Statistics

View Usage Statistics

Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries

Thumbnail
Date
2017
Dewey
Marketing
Sujet
Counterfeit; Luxury brand; Risk; Coping strategies; GCC consumers
JEL code
D.D1.D12; M.M3.M31
Journal issue
Journal of Business Research
Volume
77
Publication date
2017
Article pages
184-194
Publisher
College of Business Administration
DOI
http://dx.doi.org/10.1016/j.jbusres.2016.11.008
URI
https://basepub.dauphine.fr/handle/123456789/16337
Collections
  • DRM : Publications
Metadata
Show full item record
Author
Pueschel, Julia
Chamaret, Cécile
Parguel, Béatrice
Type
Article accepté pour publication ou publié
Abstract (EN)
This research investigates counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries, where consumers are so affluent that their consumption of counterfeit goods is surprising. An exploratory quantitative survey conducted in the United Arab Emirates demonstrates that though GCC nationals do purchase counterfeit luxury products, the perceived performance, psychosocial, and moral risks might prevent them from the engagement in such consumption. Based on 19 in-depth interviews, a follow-up qualitative study identifies the strategies Emiratis use to cope with the cognitive dissonance that occurs from the perception of those risks. The findings are of major interest for public policy makers and luxury brand managers fighting counterfeiting.

  • Accueil Bibliothèque
  • Site de l'Université Paris-Dauphine
  • Contact
SCD Paris Dauphine - Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16

 Content on this site is licensed under a Creative Commons 2.0 France (CC BY-NC-ND 2.0) license.