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Too Much of a Good Thing? The Dual Effect of Public Sponsorship on Organizational Performance

Jourdan, Julien; Kivleniece, Ilze (2017), Too Much of a Good Thing? The Dual Effect of Public Sponsorship on Organizational Performance, Academy of Management Journal, 60, 1, p. 55-77. 10.5465/amj.2014.1007

Type
Article accepté pour publication ou publié
Date
2017
Journal name
Academy of Management Journal
Volume
60
Number
1
Pages
55-77
Publication identifier
10.5465/amj.2014.1007
Metadata
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Author(s)
Jourdan, Julien
Dauphine Recherches en Management [DRM]
Kivleniece, Ilze
Abstract (EN)
Existing research provides contradictory insights on the effect of public sponsorship on the market performance of organizations. We develop the nascent theory on sponsorship by highlighting the dual and contingent nature of the relationship between public sponsorship and market performance. By arguing that sponsorship differentially affects resource accumulation and allocation mechanisms, we suggest two opposing firm-level effects, leading to an inverted U-shaped relationship between the amount of public sponsorship received and the market performance of sponsored organizations. This non-linear relationship, we argue, is moderated by the breadth, depth and focus of the focal organization's resource accumulation and allocation patterns. While horizontal scope (i.e. increased breadth) and externally oriented resource profile (i.e. reduced depth) strengthen the relationship, market orientation (i.e. increased focus) attenuates it. We test and find strong support for our hypotheses using population data on French film production firms from 1998 to 2008. Our work highlights the performance trade-offs associated with public sponsorship, and carries important managerial and policy implications.
Subjects / Keywords
public sponsorship; market performance; resource orchestration; strategy; film industry; Organizational performance; Public-private sector cooperation; Allocation (Accounting); Resource management; Market orientation
JEL
D24 - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
O47 - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence
M11 - Production Management

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