The impact of price display on perceptions of luxury: a masstige perspective
Date
2014Link to item file
http://halshs.archives-ouvertes.fr/halshs-00948953Dewey
MarketingSujet
Luxe; Price; brand luxury; brand attitude; downscale extensionJEL code
L.L8.L81; M.M3.M31Conference name
Monaco Symposium on LuxuryConference date
04-2014Conference city
MonacoConference country
FranceCollections
Metadata
Show full item recordAuthor
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Delecolle, Thierry
171874 laboratoire de l'ISC
Valette-Florence, Pierre
status unknown