Customer orientation and firm’s business performance A moderated mediation model of environmental customer innovation and contextual factors
Date
2016Indexation documentaire
MarketingSubject
Sustainable development; Contingency theory; Customer orientation; Empirical research; Studies; Retailing; Market orientation; Research; Mediation; Consumer behavior; Variables; SustainabilityCode JEL
Q.Q5.Q56; D.D1.D12; D.D1.D10; M.M3.M31Nom de la revue
European Journal of MarketingVolume
50Numéro
12Date de publication
2016Pages article
2162 - 2191Collections
Métadonnées
Afficher la notice complèteAuteur
Pekovic, Sanja
Rolland, Sylvie