Customer orientation and firm’s business performance A moderated mediation model of environmental customer innovation and contextual factors

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Date
2016
Dewey
Marketing
Sujet
Sustainable development; Contingency theory; Customer orientation; Empirical research; Studies; Retailing; Market orientation; Research; Mediation; Consumer behavior; Variables; Sustainability
JEL code
Q.Q5.Q56; D.D1.D12; D.D1.D10; M.M3.M31
Journal issue
European Journal of Marketing
Volume
50
Number
12
Publication date
2016
Article pages
2162 - 2191
DOI
http://dx.doi.org/10.1108/EJM-08-2015-0584
URI
https://basepub.dauphine.fr/handle/123456789/16220
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Author
Pekovic, Sanja
Rolland, Sylvie
Type
Article accepté pour publication ou publié
Abstract (EN)
The purpose of this study is to develop a better theoretical and empirical understanding of the causal and contextual mechanisms explaining the relationship between customer orientation and business performance.