Customer orientation and firm’s business performance A moderated mediation model of environmental customer innovation and contextual factors
Date
2016Dewey
MarketingSujet
Sustainable development; Contingency theory; Customer orientation; Empirical research; Studies; Retailing; Market orientation; Research; Mediation; Consumer behavior; Variables; SustainabilityJEL code
Q.Q5.Q56; D.D1.D12; D.D1.D10; M.M3.M31Journal issue
European Journal of MarketingVolume
50Number
12Publication date
2016Article pages
2162 - 2191Collections
Metadata
Show full item recordAuthor
Pekovic, Sanja
Rolland, Sylvie