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Customer orientation and organizational innovation: the case of environmental management practices

Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert (2016), Customer orientation and organizational innovation: the case of environmental management practices, Journal of Business & Industrial Marketing, Vol. 31, 7, p. 835 - 848. 10.1108/JBIM-11-2015-0228

Type
Article accepté pour publication ou publié
Date
2016
Journal name
Journal of Business & Industrial Marketing
Volume
Vol. 31
Number
7
Pages
835 - 848
Publication identifier
Metadata
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Author(s)
Pekovic, Sanja
Rolland, Sylvie
Gatignon, Hubert
Abstract (EN)
This study aims to investigates the effect of three customer orientation components - customer information-processing, responsiveness and values and norms - on a firm's decision to adopt environmental management practices. Consistent with the literature on strategy and industrial marketing, the authors also examine the moderating effect of marketplace characteristics.
Subjects / Keywords
Environmental management practices; Organizational innovation; Customer orientation; Market orientation; Innovations; Retailing; Corporate culture; Customers
JEL
0.03.032
Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
M31 - Marketing