| dc.contributor.author | Parguel, Béatrice | * |
| dc.contributor.author | Benoît-Moreau, Florence | * |
| dc.date.accessioned | 2017-01-24T14:32:51Z | |
| dc.date.available | 2017-01-24T14:32:51Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://basepub.dauphine.fr/handle/123456789/16209 | |
| dc.language.iso | en | en |
| dc.subject | Public policy | en |
| dc.subject | Brand image | en |
| dc.subject | Consumer information | en |
| dc.subject | Sustainable consumption | en |
| dc.subject | Environmental labeling | en |
| dc.subject | Automobile développement durable | en |
| dc.subject.ddc | 658.8 | en |
| dc.subject.classificationjel | Q.Q5.Q56 | en |
| dc.subject.classificationjel | Q.Q5.Q58 | en |
| dc.subject.classificationjel | M.M3.M31 | en |
| dc.title | Counterproductive environmental performance displays: Lessons from the automotive sector | en |
| dc.type | Communication / Conférence | |
| dc.description.abstracten | Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to display their vehicles' carbon emissions prominently in advertisements. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among non-expert consumers. The display of environmental information might have better effects if it were to use a color-coded grading scale to help them. Beyond this recommendation, the authors discuss some implications for public policy makers. | en |
| dc.subject.ddclabel | Marketing | en |
| dc.relation.conftitle | Public Policy & Marketing Conference | en |
| dc.relation.confdate | 2013-05 | |
| dc.relation.confcity | Washington | en |
| dc.relation.confcountry | United States | en |
| dc.relation.forthcoming | non | en |
| dc.description.ssrncandidate | non | en |
| dc.description.halcandidate | oui | en |
| dc.description.readership | recherche | en |
| dc.description.audience | International | en |
| dc.relation.Isversionofjnlpeerreviewed | non | en |
| dc.relation.Isversionofjnlpeerreviewed | non | en |
| dc.date.updated | 2017-01-24T10:20:27Z | |
| hal.person.labIds | 1032 | * |
| hal.person.labIds | 1032 | * |
| hal.identifier | hal-01445067 | * |
