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dc.contributor.authorParguel, Béatrice*
dc.contributor.authorBenoît-Moreau, Florence*
dc.date.accessioned2017-01-24T14:32:51Z
dc.date.available2017-01-24T14:32:51Z
dc.date.issued2013
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16209
dc.language.isoenen
dc.subjectPublic policyen
dc.subjectBrand imageen
dc.subjectConsumer informationen
dc.subjectSustainable consumptionen
dc.subjectEnvironmental labelingen
dc.subjectAutomobile développement durableen
dc.subject.ddc658.8en
dc.subject.classificationjelQ.Q5.Q56en
dc.subject.classificationjelQ.Q5.Q58en
dc.subject.classificationjelM.M3.M31en
dc.titleCounterproductive environmental performance displays: Lessons from the automotive sectoren
dc.typeCommunication / Conférence
dc.description.abstractenUsing classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to display their vehicles' carbon emissions prominently in advertisements. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among non-expert consumers. The display of environmental information might have better effects if it were to use a color-coded grading scale to help them. Beyond this recommendation, the authors discuss some implications for public policy makers.en
dc.subject.ddclabelMarketingen
dc.relation.conftitlePublic Policy & Marketing Conferenceen
dc.relation.confdate2013-05
dc.relation.confcityWashingtonen
dc.relation.confcountryUnited Statesen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2017-01-24T10:20:27Z
hal.person.labIds1032*
hal.person.labIds1032*
hal.identifierhal-01445067*


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