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dc.contributor.authorBenoît-Moreau, Florence*
dc.contributor.authorLarceneux, Fabrice*
dc.contributor.authorMonnot, Elisa*
dc.contributor.authorParguel, Béatrice*
dc.contributor.authorReniou, Fanny*
dc.date.accessioned2017-01-19T16:23:12Z
dc.date.available2017-01-19T16:23:12Z
dc.date.issued2014
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16198
dc.description.abstractfrCet article étudie l’intégration du développement durable dans les implications des recherches francophones en marketing, au travers d’une analyse textuelle menée sur les communications de cinq Congrès récents de l’AFM, et d’une interprétation fondée sur la sociologie de Bourdieu. Une discussion sur l’évolution du champ de la recherche en marketing vient clore ce travail.
dc.language.isofren
dc.subjectMarketing, développement durable
dc.subjectrecherche en marketing
dc.subjectimplications de la recherche
dc.subjectperformativité
dc.subjectanalyse textuelle
dc.subjectsustainable development
dc.subjectmarketing research
dc.subjectresearch implications
dc.subjectperformativity, textual analysis
dc.subject.ddc658.8en
dc.subject.classificationjelQ.Q0.Q01en
dc.subject.classificationjelM.M3.M31en
dc.titleRecherche et implications en marketing : l'intégration du développement durable
dc.typeCommunication / Conférence
dc.description.abstractenThis article explores the diffusion of sustainable development within the implications of French speaking marketing research through a textual analysis of five recent AFM Congresses proceedings and through an interpretation based on Bourdieu’s sociological framework. It ends up with a discussion about the evolution of marketing research.
dc.identifier.urlsitehttp://halshs.archives-ouvertes.fr/halshs-00948949
dc.subject.ddclabelMarketingen
dc.relation.conftitleAFM Congress
dc.relation.confdate2014-05
dc.relation.confcityMontpellier
dc.relation.confcountryFRANCE
dc.relation.forthcomingnonen
dc.description.ssrncandidatenon
dc.description.halcandidateoui
dc.description.readershiprecherche
dc.description.audienceNational
dc.date.updated2017-02-22T16:51:14Z
hal.person.labIds*
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hal.person.labIds*
hal.person.labIds*
hal.identifierhal-01441449*


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