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dc.contributor.authorChamaret, Cecile
dc.contributor.authorPueschel, julia
dc.contributor.authorParguel, Béatrice
dc.date.accessioned2016-12-13T09:55:01Z
dc.date.available2016-12-13T09:55:01Z
dc.date.issued2016
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16102
dc.language.isoenen
dc.subjectContrefaçonen
dc.subjectMarketingen
dc.subjectLuxeen
dc.subjectForgeryen
dc.subject.ddc658.8en
dc.subject.classificationjelD.D1.D12en
dc.subject.classificationjelM.M3.M31en
dc.titleCoping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumersen
dc.typeCommunication / Conférence
dc.description.abstractenThis research explores why affluent Emiratis would consume counterfeit luxury products. A fist exploratory quantitative study confirms that Emiratis do purchase counterfeit luxury products ans shows that they associate important performance ans psychosocial risks with counterfeit consumption. Based on 19 in dept interviews, a follow-up qualitative study confirms the prception of performance and psychosocial risks and identifies strategies Emiratis apply to cope with the cognitive dissonance that accors from the perception of these risks. The findings are of major interest for local public policy makers fighting counterfeitingen
dc.subject.ddclabelMarketingen
dc.relation.conftitleMonaco Symposium on Luxuryen
dc.relation.confdate2016-04
dc.relation.confcityMonacoen
dc.relation.confcountryFranceen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-11-30T11:05:33Z
hal.person.labIds
hal.person.labIds
hal.person.labIds1032
hal.identifierhal-01415450*


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