• xmlui.mirage2.page-structure.header.title
    • français
    • English
  • Help
  • Login
  • Language 
    • Français
    • English
View Item 
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
  •   BIRD Home
  • DRM (UMR CNRS 7088)
  • DRM : Publications
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

BIRDResearch centres & CollectionsBy Issue DateAuthorsTitlesTypeThis CollectionBy Issue DateAuthorsTitlesType

My Account

LoginRegister

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors
Thumbnail - Request a copy

Coping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers

Chamaret, Cécile; Pueschel, Julia; Parguel, Béatrice (2016), Coping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers, Monaco Symposium on Luxury, 2016-04, Monaco, France

Type
Communication / Conférence
Date
2016
Conference title
Monaco Symposium on Luxury
Conference date
2016-04
Conference city
Monaco
Conference country
France
Metadata
Show full item record
Author(s)
Chamaret, Cécile

Pueschel, Julia

Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Abstract (EN)
This research explores why affluent Emiratis would consume counterfeit luxury products. A fist exploratory quantitative study confirms that Emiratis do purchase counterfeit luxury products ans shows that they associate important performance ans psychosocial risks with counterfeit consumption. Based on 19 in dept interviews, a follow-up qualitative study confirms the prception of performance and psychosocial risks and identifies strategies Emiratis apply to cope with the cognitive dissonance that accors from the perception of these risks. The findings are of major interest for local public policy makers fighting counterfeiting
Subjects / Keywords
Contrefaçon; Marketing; Luxe; Forgery
JEL
D12 - Consumer Economics: Empirical Analysis
M31 - Marketing

Related items

Showing items related by title and author.

  • Thumbnail
    Coping with copies! A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers 
    Pueschel, Julia; Chamaret, Cécile; Parguel, Béatrice (2016) Communication / Conférence
  • Thumbnail
    Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries 
    Pueschel, Julia; Chamaret, Cécile; Parguel, Béatrice (2017) Article accepté pour publication ou publié
  • Thumbnail
    GCC consumers’ generation and luxury counterfeit consumption 
    Chamaret, Cécile; Parguel, Béatrice; Pueschel, Julia; Valette-Florence, Pierre (2017) Communication / Conférence
  • Thumbnail
    Talking about my generation: revisiting the influence of age in luxury counterfeit consumption in GCC countries 
    Chamaret, Cécile; Parguel, Béatrice; Pueschel, Julia; Valette-Florence, Pierre (2017) Communication / Conférence
  • Thumbnail
    Talking about my generation: revisiting the influence of age in luxury counterfeit consumption in GCC countries 
    Chamaret, Cécile; Parguel, Béatrice; Pueschel, Julia (2018) Communication / Conférence
Dauphine PSL Bibliothèque logo
Place du Maréchal de Lattre de Tassigny 75775 Paris Cedex 16
Phone: 01 44 05 40 94
Contact
Dauphine PSL logoEQUIS logoCreative Commons logo