Can Evoking Nature In Advertising mislead Consumers? the Power of ‘executional Greenwashing
Date
2014Dewey
MarketingSujet
Publicité; Marketing; Environmental Labeling; Advertising Execution; Greenwashing; Marketing communicationsJEL code
M.M3.M31Conference name
EMAC ConferenceConference date
06-2014Conference city
ValenceConference country
SpainCollections
Metadata
Show full item recordAuthor
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence
1032 Dauphine Recherches en Management [DRM]
Russell, Cristel Antonia