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dc.contributor.authorCadario, Romain
dc.contributor.authorParguel, Béatrice
dc.contributor.authorBenoît-Moreau, Florence
dc.date.accessioned2016-12-13T09:24:42Z
dc.date.available2016-12-13T09:24:42Z
dc.date.issued2015
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16100
dc.language.isoenen
dc.subjectMacromarketingen
dc.subjectMarketingen
dc.subjectUnit Effect, Numeracyen
dc.subjectCarbon Emissionsen
dc.subjectEcological Imageen
dc.subjectNumerosity Heuristics.en
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M31en
dc.titleIs bigger always better? The unit effect in carbon emissions informationen
dc.typeCommunication / Conférence
dc.description.abstractenAccording to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will switch to a higher-attribute option. We replicate this “unit effect” for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.en
dc.subject.ddclabelMarketingen
dc.relation.conftitleANZMAC Conferenceen
dc.relation.confdate2015-11
dc.relation.confcitySydneyen
dc.relation.confcountryAustraliaen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-12-08T10:01:06Z
hal.person.labIds109319
hal.person.labIds1032
hal.person.labIds1032
hal.identifierhal-01415406*


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