Is bigger always better? The unit effect in carbon emissions information
Date
2015Dewey
MarketingSujet
Macromarketing; Marketing; Unit Effect, Numeracy; Carbon Emissions; Ecological Image; Numerosity Heuristics.JEL code
M.M3.M31Conference name
ANZMAC ConferenceConference date
11-2015Conference city
SydneyConference country
AustraliaCollections
Metadata
Show full item recordAuthor
Cadario, Romain
109319 IÉSEG Recherche
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence
1032 Dauphine Recherches en Management [DRM]