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dc.contributor.authorBourjot-Deparis, Julien*
dc.contributor.authorCharry, Karine*
dc.contributor.authorParguel, Béatrice*
dc.date.accessioned2016-12-12T16:10:11Z
dc.date.available2016-12-12T16:10:11Z
dc.date.issued2014
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16098
dc.language.isoenen
dc.subjectMarketingen
dc.subjectLabel écologiqueen
dc.subjectBehavioren
dc.subject.ddc658.8en
dc.subject.classificationjelM.M3.M.31en
dc.titleIs there a time to turn “green”? Effectiveness of social labeling in promoting preadolescents’ pro-environmental behaviorsen
dc.typeCommunication / Conférence
dc.description.abstractenWe study the effectiveness of “social labeling” to promote pro-environmentalbehaviors in preadolescents, and examine the moderating effect of age. We run an experiment on 115 preadolescents and show that (1) tweens exposed to a social labeling declare more pro-environmental behaviors, (2) those behavioral concerns are sustained over an extended period of time, and (3) preadolescents between 9.5 and 11.5 year-old are the most responsive to the technique, underlying an inverted-U relationship between social labeling effectiveness and age. Referring to previous research on children, persuasion knowledge and social labeling, we propose theoretical explanations and (responsible) managerial implications.en
dc.subject.ddclabelMarketingen
dc.relation.conftitleICORIAen
dc.relation.confdate2014-06
dc.relation.confcityAmsterdamen
dc.relation.confcountryNetherlandsen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-12-08T15:20:29Z
hal.person.labIds*
hal.person.labIds129962*
hal.person.labIds1032*
hal.identifierhal-01414985*


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