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The insidious power of ‘Executional Greenwashing’: An experimental evidence of the misleading effect of nature imagery in advertising

Parguel, Béatrice; Benoît-Moreau, Florence; Russell, Cristel Antonia (2014), The insidious power of ‘Executional Greenwashing’: An experimental evidence of the misleading effect of nature imagery in advertising, Global Marketing Conference, 2014-07, Singapour, Singapore

Type
Communication / Conférence
Date
2014
Conference title
Global Marketing Conference
Conference date
2014-07
Conference city
Singapour
Conference country
Singapore
Metadata
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Author(s)
Parguel, Béatrice cc
Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence
Dauphine Recherches en Management [DRM]
Russell, Cristel Antonia
Subjects / Keywords
Marketing; Communications; Publicité
JEL
M31 - Marketing