The right age to feel green – Age as a moderator of social labeling influence on children’s pro‐environmental behaviors

Date

2014

Dewey

Marketing

Sujet

environment; environnement; Marketing; Label, comportement consommateur

JEL code

M.M3.M31

Conference name

Global Marketing Conference

Conference date

07-2014

Conference city

Singapour

Conference country

Singapore

URI

https://basepub.dauphine.fr/handle/123456789/16095

Collections

• DRM : Publications

Metadata

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Author

Bourjot-Deparis, Julien

219720 Université Paris-Dauphine

Charry, Karine

129962 IESEG

Parguel, Béatrice

1032 Dauphine Recherches en Management [DRM]

Type

Communication / Conférence