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dc.contributor.authorParguel, Béatrice*
dc.contributor.authorAgogué, Marine*
dc.contributor.authorCassotti, Mathieu*
dc.contributor.authorHooge, Sophie*
dc.date.accessioned2016-12-12T10:11:48Z
dc.date.available2016-12-12T10:11:48Z
dc.date.issued2016
dc.identifier.urihttps://basepub.dauphine.fr/handle/123456789/16088
dc.language.isoenen
dc.subjectCreative thinkingen
dc.subjectCreativityen
dc.subjectNudge theoryen
dc.subjectExperimentsen
dc.subjectPrimingen
dc.subjectNugesen
dc.subjectmarketingen
dc.subject.ddc658.8en
dc.subject.classificationjelA.A1.A14en
dc.subject.classificationjelD.D1.D10en
dc.titleNudging creativity: The effect of priming on individual ideationen
dc.typeCommunication / Conférence
dc.description.abstractenCreative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individualsen
dc.subject.ddclabelMarketingen
dc.relation.conftitleEMAC Conferenceen
dc.relation.confdate2016-05
dc.relation.confcityOsloen
dc.relation.confcountryNorwayen
dc.relation.forthcomingnonen
dc.description.ssrncandidatenonen
dc.description.halcandidateouien
dc.description.readershiprechercheen
dc.description.audienceInternationalen
dc.relation.Isversionofjnlpeerreviewednonen
dc.relation.Isversionofjnlpeerreviewednonen
dc.date.updated2016-11-30T08:33:44Z
hal.person.labIds1032*
hal.person.labIds54112*
hal.person.labIds215263*
hal.person.labIds39111*
hal.identifierhal-01414251*


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