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Nudging creativity: The effect of priming on individual ideation

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Date
2016
Dewey
Marketing
Sujet
Creative thinking; Creativity; Nudge theory; Experiments; Priming; Nuges; marketing
JEL code
A.A1.A14; D.D1.D10
Conference name
EMAC Conference
Conference date
05-2016
Conference city
Oslo
Conference country
Norway
URI
https://basepub.dauphine.fr/handle/123456789/16088
Collections
  • DRM : Publications
Metadata
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Author
Parguel, Béatrice
1032 Dauphine Recherches en Management [DRM]
Agogué, Marine
status unknown
Cassotti, Mathieu
215263 Laboratoire de psychologie du développement et de l'éducation de l'enfant [LaPsyDÉ - UMR 8240]
Hooge, Sophie
39111 Centre de Gestion Scientifique i3 [CGS i3]
Type
Communication / Conférence
Abstract (EN)
Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals

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